Inspiration! If you earn less, pay less
Here's a daring new way to draw attention to the pay gap for women (who earn, on average 77 cents for each dollar earned by their male counterparts in the same roles): charge women less to buy goods.
I absolutely love this! First of all, it actually evens the playing field, basically elevating the value of women's paycheques to make them equal in their purchasing power. Second, it sends a very very clear message. If your first reaction was like mine, you might be thinking something like, "well that's not really fair - it's not like most men can help the fact that they get paid more."
Of course, that is exactly the point. Most women can't help the fact that they are paid less - purely based on their gender. So if they get 77 cents for every dollar a man gets, maybe their 77 cents should be worth a dollar.
Is this a long term solution? Of course not. It is, however, a great way to support those who earn less.
*I do realize that there are plenty of other groups who earn less and would benefit from this kind of deal. It would be great to see strides made for all discriminated-against groups.