Hey look! It's an ad that is shaming people for being perfectly reasonable humans!

This ad just came up in my Facebook feed.


First of all, just because I am a female over thirty doesn't mean I am in the target market for mom stuff! Get with the program!

Second, are these people seriously serious? Not about their product, it's fine or whatever. A photo books app seems like a perfectly reasonable product idea. Go forth. It's the first 10 seconds of this ad that got my hackles up.

Are we seriously in a time now where printing one photo book for a year is PATHETIC? REALLY? Not to go all "back in my day" on you, but BACK IN MY DAY, we filled our photo albums over the course of YEARS. That's right. One album often contained YEARS worth of photos. You want to know why? Mostly because every photo you took cost money, so we would only take photos of actual important events. We didn't photograph every single freaking moment of our lives.

I get that we now take and share a bazillion photos because it's free and easy and if you don't claim your social media existence at least once a day you quite literally disappear into oblivion and nobody can find you ever again. But having printed copies? Of EVERYTHING? In books that you'll show your friend once and then put on a shelf and then you have so many stupid photo books on your shelf and you can't throw them out, because they are precious photos of your family, but you are running out of SPACE. All because this stupid ad made you feel bad for having "only" one photo book made in the year.

ONE PHOTO BOOK A YEAR IS PLENTY, YOU JERKS. STOP MAKING PEOPLE FEEL BAD FOR LIVING THEIR LIVES IN A PERFECTLY REASONABLE WAY.

(I mean, the mom in their ads is quite funny. I inadvertently went down a rabbit hole of watching their videos and she's pretty great. But just because she hilariously captures the joy of stress eating in a pantry doesn't mean she's RIGHT.)



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