I was going to break down the ridiculousness of this, but instead I'm just going to let it stand on its own and let you take care of the commentary in your own mind.
Sure, Bic has apologized for their gaff - sort of. First they blamed a women's business website where they got the quote, and then when that didn't mollify their angry mob, they deleted that post and replaced it with one that just says they are sorry and that "the feedback you have given us will help ensure that something like this will never happen again, and we appreciate that."
Something tells me the geniuses at Bic aren't going to be able to ensure anything.
Instead of getting angry though, let's just laugh. May I present you with Ellen, as she makes excellent sport of Bic's last fumble.