inspiration! no sure things

It's been done before, sorry.
It's never been done before, too risky.
It's too obvious.
It's too obscure.
It's too easy, everyone can do it.
It's too hard to launch, it'll never work.
…
Most bestsellers are surprise bestsellers, because there's no sure thing, at least not where we want to look for it.
-Seth Godin

Another inspiration from Seth Godin! He's talking about the impossibility of the "sure thing" but it also reminds me of a lot of conversations in theatre (and likely other art) creation. People sometimes obsess with being totally unique and original, creating something that's never been done before and taking risks.  Alternatively, they can also obsess with playing it safe and picking pieces that will sell or not cost too much money.